Discussing Cause -2

  When it comes to the factors that leads to the failure of  the music store belonging to Michael Williams, there are several reasons concluded.  To begin with, where the small music store is situated in is so remote from the urban area that it's possible to be ignored.  Moreover, the categories of the CDs are too limited; as a result, it is attractive to people liking hip-hop and rock.  Besides, most of the residents in the Fairfax are in the age group over 40; therefore, they may not prefer to other kinds of musuc instead of hip-hop and rock, which would enable the store to lose the opportunity to get their attention.  Futhermore, since it's a small store, the owner needn't hire too many employees, and if he cut down on the cost of salary, he would save more money.  In addition, the open time doesn't correspond to when most customers might walk past it; thus, the open time should be put emphasis on weekends.  To sum up, in my opinion, Michael Williams ought to brooding over what brought about his failure, and if he wants to start a new business, he can take the analysis into consideration.